Products / Foundation

Paid, quoted per site

Foundation: Fix Plus the Writing That Needs Your Facts

Everything in Fix, plus the three things a machine cannot do for you: an opening paragraph that can be quoted, a named source next to every figure, and the pages your market asks for that do not exist yet. From 500 USD, quoted after the audit.

from 500 USD

Quoted after the audit: the price depends on how many pages earn impressions and how much of the writing is already there

Ask for a quote →

What you need before you start

WhatCostWhy
The audit 149 USD for the first ten Foundation is quoted from it. Without the audit we would be guessing at the page count and the state of the writing.
Your facts Free, but it is your time Figures, prices, terms, whatever your pages should state. We will not invent a number, and a page with no figure cannot be quoted by an answer engine.
A way for us to change the site Free Repository or CMS access, same as Fix.
Patience of weeks, not days Free Writing is the slow part. The timing is in the quote and it is honest.

What you get

How it works

  1. Audit first. Foundation is quoted from the audit, because the price depends on which pages earn impressions and what is already written.
  2. Agree the scope and the price. A written list of the pages and what happens to each one. You pay after you have agreed it.
  3. You supply the facts. We do not invent figures. Where a page needs a number, you give it or we find a public source and name it.
  4. Write, check, ship. Every page goes through the sixteen gates before it goes live. Timing is in the quote and depends on the page count.

What it is not for

Why I share this

I sell property to international buyers. It is a niche where a single advertising lead costs more than most products on this page, and where the buyer reads for weeks before writing to anyone. For years the enquiries came from paid ads. Then I built content sites that answer the questions those buyers ask, and the enquiries started arriving on their own: from Google first, then, more and more, from ChatGPT and Perplexity, which quote the pages when someone asks.

The numbers are on the cases page: organic clicks up 279 percent month over month across thirteen brands in more than ten countries, and a brand-new site that reached its first organic traction within six weeks of going live. Every tool on this page is a piece of the pipeline behind those sites, stripped of my data and packaged so you can run it in your own niche: the method for finding what a market actually searches for, the page shapes that get quoted, and the checks that stop a bad page from going live.

I am not a software company. I am an operator who got tired of paying for every lead, and these are the tools I use every week. If they work for you the way they work for me, tell me; if they do not, the refund is seven days and no questions.

Maksim Shchegolev, founder of OperStack · the numbers behind this

Ask for a quote

We agree the list of work in writing before you pay, so the price and the payment link follow by email once the scope is confirmed.

Frequently asked questions

Why is there no fixed price?
Because the work is writing, and the amount depends on how many of your pages earn impressions and how much of the text is already usable. A fixed price would mean overcharging the small sites to cover the large ones.
Who writes the text?
We do, from your facts. You give the numbers and the terms; we make the pages quotable and run them through the gates.
Can I do this myself?
Yes, and for many people that is the right answer. Site Kit is the same pipeline packaged for one person at 79 USD, and the free gates check the result. Foundation is for people who would rather buy the hours than spend them.
What is the minimum?
500 USD. Below that the quote is not worth writing and Fix plus Site Kit gets you further for less.

Further reading

Other products