Who is behind OperStack

OperStack is run by one person, Maksim Shchegolev, who operates a portfolio of 13 content brands across more than 10 countries. In the last measured 28-day window those sites grew organic clicks by +279% against the window before it, measured in Google Search Console. Every tool on this site came out of running them, not out of a product plan.

Check your own site free → Email us

Where the tools came from

Every site in the portfolio had the same problem: pages shipped with cut titles, copied paragraphs, hollow sections, dead links and figures nobody could source. Catching that by reading is impossible past a few hundred pages, so the checks were automated one at a time. Fifteen of them turned out to be worth keeping, and those fifteen became the first product. A sixteenth was added later, when assistants started looking for files no human ever opens.

The rest followed the same way. The starter is the project skeleton that already passes those checks. The audit is what we do to a site before deciding whether to invest in it. The AI visibility check is the first two pages of that audit, made automatic and given away so nobody has to buy an audit to learn they have a robots.txt problem.

What we publish and what we do not

Growth percentages compare two consecutive 28-day windows in Google Search Console and Google Analytics, and the method is stated next to the number on the cases page. We publish +194% search visibility and +204% site traffic on the same basis.

We do not publish client domains, raw click totals, or a number of deals attributed to search. Deals arrive through several channels at once, and any single-channel attribution of them would be a number we cannot defend. If a figure cannot be sourced, it does not go on this site.

The rule behind every report

A number that costs money to obtain does not move a score. Every area score in an OperStack audit is computed from signals anyone can read for free without an account, and each score prints the count of checks behind it so a reader can recompute it. Google Search Console and Bing Webmaster data appear in the written analysis of the larger audit tier, and both are free with the site owner's own account. Paid tools, when quoted, are marked as notes and counted in nothing.

This is not a marketing position. It is the only way a client can repeat the measurement next quarter and see whether the work moved anything.

How to reach us

By email, at info@oper-stack.com. Orders are confirmed within 24 hours. An audit usually takes one to three working days and five at the most. There is no call to book and no discovery meeting to sit through, because the deliverable is written.

Frequently asked questions

Who runs OperStack?
Maksim Shchegolev, who owns and operates the portfolio of content sites the tools were built for. There is no agency behind this and no team of account managers: the person who writes the code is the person who answers your email.
Why are five of the thirteen products free?
Because they were built to solve our own problem first and cost nothing to give away. The gates, the starter, the Claude Code plugin, the MCP server and the AI visibility check stay free, four of them MIT licensed with the source public. The eight paid ones are the parts that take time: our machines run for you, or we do.
Do I need a paid subscription to anything to use your tools?
No, and this is a rule rather than a coincidence. Every score in an OperStack report is computed from what anyone can read on a site for free, without an account. Where a paid tool is quoted at all, the row is marked as a note and counted in no score, so you can re-run the same audit yourself and get the same numbers.
Where do your figures come from?
Google Search Console and Google Analytics on our own properties, comparing two consecutive 28-day windows. We publish growth percentages rather than raw totals, we do not publish client domains, and we do not attribute sales to search, because deals come from several places at once.

See the thirteen products →